The 22 Immutable Laws of Branding Al Ries and Laura Ries Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? MORE
The 22 Immutable Laws of Marketing Al Ries and Jack Trout Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. MORE
The 33 Strategies of War Robert Greene From bestselling author Robert Greene comes a brilliant distillation of the strategies of war that can help us gain mastery in the modern world. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life. Based on profound, timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen. MORE
The 48 Laws of Power Robert Greene and Joost Elffers Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way. MORE
The 50th Law Robert Greene and 50 Cent The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the 21st century, where everything has been turned on its head. Building on the runaway success of Robert Greene’s The 48 Laws of Power (almost half a million copies sold), the ‘modern Machiavelli’ teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. MORE
Alexander the Great’s Art of Strategy: Lessons From the Great Empire Builder Partha Bose An entertaining and enlightening book about Alexander the Great, whose leadership and strategic genius made him one of history’s greatest empire builders, and who has since influenced and inspired a great number of people from different fields – business, politics, military. MORE
